About us

About us

NAZA Prestige Bikes Sdn Bhd is a subsidiary of the NAZA Group of Companies, the sole authorized dealer for Harley-Davidson Motorcycles, Motor Clothes and Parts & Accessories in Malaysia.

Presently the sole importer of the iconic motorcycle, “Harley-Davidson of Kuala Lumpur” was officially launched its flagship showroom nesting in Naza Automall Petaling Jaya, the Largest Automotive Centre in Malaysia with service centre in October 2008.

The specially designed for Harley-Davidson one-stop-centre comprises of motorcycle showroom and general merchandise boutique, a large fully equipped and air-conditioned service centre, and offices fully online with Harley-Davidson’s worldwide dealer support database. Each and every Harley, as the motorcycle is commonly referred to, that goes through the service centre has its’ details registered online with the Harley-Davidson Motor Company’s headquarters in Milwaukee, Wisconsin, USA.

In the effort to strengthen the H-D branding, Harley-Davidson Lifestyle Gallery was proudly opens in Suria KLCC with full range genuine lifestyle clothing and merchandise. Focusing on branding, the gallery is NAZA Prestige Bikes strategic move to exploit the massive foreign and local visitors of Suria KLCC as the medium of branding platform.

Committed to provide an uncompromising level of service and quality to existing owners of Harleys, Harley-Davidson of Kuala Lumpur is equipped with competent and specially trained personnel. Employees of “Harley-Davidson of Kuala Lumpur” are sent to various Harley-Davidson Training Centres worldwide for essential training in all aspects of operations, sales, after sales and customer quality assurance as well as vehicle handling. Further training and certification programs with Harley-Davidson are scheduled accordingly to ensure Harley-Davidson’s customers obtain nothing but the best of services.

“Harley-Davidson of Kuala Lumpur” will bring the Harley-Davidson Lifestyle to the forefront of its’ Malaysian customers produced by the only major U.S.-based motorcycle manufacturer that produces heavyweight motorcycles such as the CVO, DYNA, SPORTSTER, SOFTAIL, TOURING, V-ROD and a complete line of motorcycle parts, accessories and general merchandise.

On recent achievements, the H-D brand under flagship of NAZA Prestige Bikes has established itself in the northern region with the Harley-Davidson of Penang 3S Showroom which is located in Juru AutoCity, Penang. Conceptually identical to the 3S Showroom in Petaling Jaya, customers can enjoy full scale H-D products and merchandise without compromise. To further extend the brand, a strategic branding positioning has led Harley-Davidson of Penang to launch its’ own lifestyle boutique which is recently opened in September 2013. The opening of the lifestyle boutique is to further embark the H-D lifestyle and branding to Penang Island where it is one of Malaysia’s tourist attractions.


Harley-Davidson: The Lifestyle

Harley-Davidson is more than just a motorcycle. It is about inspiring and fulfilling the dream of personal freedom. H-D is a big community of riders who live and breathe the Harley-Davidson lifestyle.

Harley-Davidson is a lifestyle in itself. Indeed, the brand has blossomed over the decades and is no longer simply a source for exceptional quality bikes. Harley-Davidson offers a range of fashion apparel. Whilst owning a Harley may not be for everyone, the stylish apparels, accessories and home products; ranging from eyewear, bags, and belts to jewellery to jukebox and bed sheets, enable anyone and everyone; toddlers, kids, men and women to make a statement as they step out in true Harley-Davidson fashion.

At NAZA Prestige Bikes Sdn Bhd, we are always striving to add value to Harley Davidson ownership and compliment the premium lifestyle of our customers.

As the dealer for Harley-Davidson motorcycle in Malaysia, NAZA Prestige Bikes recognizes the importance of promoting the lifestyle and fellowship of a Harley.

As avid bikers and passionate Harleys, they are bonded by a shared passion for magnificent machines and the sense of freedom that comes with associating themselves with Harley. Harley-Davidson has always been more than just a brand, more than just a bike. It is a lifestyle around which a family is formed.

Activities have been regularly planned through-out the year that associates the Harley-Davidson lifestyle with fashion, overseas convoy trip, entertainment and etc. These lifestyle events and happenings will be a continuity branding effort from NAZA Prestige Bikes to promote Harley-Davidson lifestyle into every possible facet of life.